TESTIMONIALS || CREATIVE INSIGHTS“I've worked with Bruce for twelve years, across several brands using focus group research to help develop new product positionings, screen and optimize consumer ads, and explore communications to physicians and pharmacists. On every project, Bruce has provided a wealth of good strategic thinking and insight. His counsel has been invaluable.”
GlaxoSmithKline Consumer Healthcare
“I've worked with Bruce for many years, both on consumer products and Rx. He is one of the most talented and creative individual’s in the field today. His insight has helped guide my teams in the development of successful new products, positionings and breakthrough advertising. Bruce is at the top of my list.”
Sr. Consumer Insight Manager for CRESTOR
Astra Zeneca Pharmaceuticals
• Bruce Eckman has been a significant collaborator in helping us create custom research protocols to uncover the meaning and the emotional point of contact for clients' and competitors' brands.
• Bruce Eckman's listening skills and probing interviewing style squeeze more insights out of a focus group or IDI than anyone I've ever worked with.
William O'Connor, President
116 South Michigan Avenue
Chicago, IL. 60603
We have very successfully worked with Creative Insights and Bruce Eckman for nearly 8 years. Bruce and his firm have proven invaluable in teasing out insights from consumers as well as candid, unvarnished reactions to creative work. He has helped us find new directions and, just as importantly, helped prevent us from taking wrong directions. He is equally facile at moderating groups with white paper concepts as well as fully produced advertising (and everything in between).
His reports are always insightful and right on the money. He has been an important partner in helping to steer strategic and creative development in several healthcare categories.
Senior Vice President