Creative Insights has worked with advertising agencies and mostly Fortune 500 clients since the early 80's. Advertising agencies have different problems from the client side, focusing more on creativity and messaging. Dr. Bruce Eckman had a successful practice in psychotherapy with problems regarding creativity and brings these insights to nuanced advertising problems.

Bruce was with Backer and Spielvogel Advertising Agency from its inception through the first three years of expansion. He was the associate research director, heading up the quantitative business for Miller Brewing Company and all of the qualitative research for the agency. He helped the agency obtain 250 million dollars of new business during his stay. He later received two "Effies" for advertising effectiveness (Campbell Soup and UNICEF) which is unusual for someone not directly in the advertising industry.

Bruce also works with larger national and multinational companies on a continuous basis. Companies planning mergers and acquisitions, bringing different corporate climates together, expanding / integrating their brand portfolios and optimizing their advertising messages have looked to Creative Insights for help.

Creative Insights has extensive experience in many fields of research.

For a list of clients and brands, click on an area of interest below:

Advertising Agencies
Alcoholic Beverages
Business Products / Electronics
Children’s Products
Consumer Products
Construction / Housing Industry / Engineering
Credit Cards / Insurance / Travel Club
Corporate Repositioning
Distribution Channels
Fast Food
Government / Advocacy
Medical Interviewing
Media and Entertainment / Travel
Mergers and Acquisitions
Non-profit Organizations / Fundraising
Pet Food
Telecommuncations / Software

Click here for an alphabetical list of all clients and brands.