WHERE MARKET RESEARCH MEETS PSYCHOLOGY || CREATIVE INSIGHTS

Bruce Eckman's research into music
led to a number of classic advertising jingles like this Cola Cola commercial.
Learn more about Bruce's experience...

Develop your market, unearth a new point of view on your portfolio, uncover the underlying motivations that will strengthen the appeal of your products and construct messages that will expand your target audiences.

We can help you to:

  • Help consumers articulate personal barriers to product acceptance
  • Optimize your message
  • Identify & reach your target audience
  • Properly position your brand
  • Dive below typical consumer responses
  • Figure out what "job" the customer wants to get done
  • Design products and brands to fill that need
  • Uncover what drives physicians to prescribe
  • Identify what motivates patients to ask doctors for certain products and not others